The whole idea of the brand, was to create something that people could have their own interpretation of what it means to them.
To me, it's about embracing the negativity in life, and turning it onto something positive. it's more than a t-shirt, coffee mug or beanie to me, it's a badge of honour, and one I would love to share with all of you.
I also understand that what its means to me can be so different to what it can mean to you, and that's what I want it be. Your own rules, and your own way of moving forward with something. The important part being, that we are in this together!
I'm also fully aware that it could be that you just like the design and colours used, which is cool too! :)